Artículo

FREEDOM, DREAMS, AND PLATFORM CAPITALISM: A DIGITAL ETHNOGRAPHIC APPROACH TO THE NARRATIVES OF TRAVELING WOMEN ON INSTAGRAM

Instagram is a tool for personal self-projection to post carefully selected and even professional content related to the topic of interest of the account managers (Vida et al., 2019). This socio-digital platform led to the emergence of new figures such as travel influencers and digital nomads who create and join virtual traveling communities on Instagram to file their memories, to grow their engagement, and also to profit from a passion rather than from a conventional job. Thus, my doctoral project follows a digital anthropological approach that explores the digital world of female travelers who converge on different virtual communities on Instagram to understand female travelers’ motivations and desires to be on the road, to study their interactions in travel-related virtual communities of Instagram, their processes of construction of their virtual identity on this digital network, their shared experiences regarding the socio-cultural challenges (and victories) women encounter while traveling, as well as to depict the values, knowledge, emotions, and new ways of digital life around traveling that women share via their posts. Finally, this thesis in progress seeks to be a point of union between anthropology and gender studies to contribute to the understanding of new lifestyles and processes of identity and gender construction in the contemporary world mediated by the use of social networks, to discuss the impact that new forms of remote work have on the radical changes that women decide to undertake to pursue a lifestyle outside office hours with seemingly more adventure and freedom.

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