Mesoamerican healing rituals share numerous elements that have been widely documented in the ethnographic literature. This paper examines some of these elements through the description of a healing ritual among the Chol Maya, an indigenous population of slash and burn agriculturalists who live in Chiapas, Mexico. The authors highlight an implicit component of Chol Maya healing rituals that often goes unnoticed in ethnographic research: the frequency and repetitive character of the majority of actions that take place throughout the ritual. This paper suggests that, alongside the sensory elements present in healing rituals which have been widely described in the anthropological literature, the meta-pragmatic element of repetition plays a central role in provoking the associative processes in the patient’s mind that bring about healing.