With recent field data on Catalonian, Chilean and Central Mexican family firms this paper aims to show that cultural inheritance and family organization norms have helped some business and their owners coping with the globalized world. A first view shows that cultural Catalonian unity, specially cultural inheritance norms, has been an important resource for capitalization and business development (McDonogh,1986), While Mexican and Chilean cultural heterogenity may appear as an obstacle. Even though entrepreneurs have been able to cope and grow their firms based on their traditional family norms.

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